Wednesday 10 December 2014

Art of the title – analysis of title sequences

Analysis of Boxtrolls (2014)

 

Unlike my second film, The Boxtrolls' title sequence happens at the end of the movie. The credits start by showing us the both of the directors of the movie, which is followed by the producers. After these we see:
Screenplay writers
Author of the book which inspired the movie
The main cast (lead roles/actors first)
Lead animators
Director of photography
Production designer
Editor
Casting
Music
Song writer of “Little Boxes”
Visual effect supervisor
Costume designer
Creative supervision:  Character fabrication; Replacement animation & engineering; Animation rigging
Animation supervisor
Art director
Concept artist
Character designer and character sculptor

The font looks like its handwritten, but not the type where all the letters are written out differently each time. It changes each time, and sometimes moves as the objects or people move in the sequence, but usually it is in the middle of the screen, and, according to Aaron Sorenson, the sequence’s director, the font was created by LAIKA’s Josh Hotsclaw. The colour, however, did solely depend on how light or dark the background was, so there was a contrast, but it was either black or white.
The type of title sequence presented here is discrete, as we see all the characters interacting with each other in this building/area (which we assume they’re living in), in a cartoon version, but with no narrative. During the sequence, we can hear a song softly playing in the background, which tightly associates with the movie as it’s about “boxes”.
 I chose this sequence because it’s a really recent movie and I like animations as they almost always like to incorporate some sort of animation or interesting editing in the opening titles of their movies, usually to appeal to the younger generation.  The director of the sequences says:  “I think it’s a nice way to celebrate the characters and the inspirational art that went into making the film in a light, playful way.”



2nd analysis – Scott Pilgrim vs. The World (2010)



Distributor (Universal) opening credit
Fictitious characters’ names  
Film distributors x3
Title
Main cast
Casting
Music comp
Music supervisor
Co-producers
Costume designer
Visual effects supervisor
Editors
Production design
Director of photography
Executive prod
Produced
Author of the book which inspired the movie
Screenplay

In this title sequence, the credits are brought to us a result of the main character’s rock band playing their song and, using the beat and rhythm of the song to as an initial aid, it is seamlessly integrated into the sequence.
In the very beginning, we see arcade-type pixelated text. Hand-drawn text is used for the words ‘Scott Pilgrim’ in the title. After this, a short and bold off-white font is positioned in the middle of the frame, and gets slightly bigger as it then changes to the next credit, which also gets bigger. Behind the text, the background is a haze of colour and patterns which are drawn by hand, and move quickly as the credits continue, with the effect of a forward winding of a cassette tape.
I chose this sequence because I’m a huge fan on this movie because of the way it seems almost like an arcade game even though everything is happening in a real-life world, with just a few minor alterations. I also picked it because the title sequence is very creative and authentic, which tells me the production team really put a lot of effort and time into this movie, which I really appreciate as part of their audience. According to Edgar Wright, the director of the movie, they had to extend the set to make way for the title in the beginning, and shot this track for 2 days, to get the best version of it




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